Email Marketing Basics: Build, Grow, and Convert

Overview: A beginner-friendly guide to starting and succeeding with email marketing. Learn how to build your email list, craft engaging campaigns, and analyze performance to boost conversions. Key Points: Build Your List: Attract subscribers using lead magnets and sign-up forms. Create Engaging Emails: Write compelling subject lines, use visuals, and personalize your messages. Automate Campaigns: Set up newsletters, drip sequences, and promotions. Analyze Results: Track key metrics like open rates and conversions for continuous improvement. Outcome: By the end, viewers will have the foundational knowledge to create and optimize their own email marketing strategies.

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Course Includes
Introduction
End Goal
Connection
Email Funnel
Overview
Create List
Create AR
Create Emails
Web Forms
List Hygiene

What you will learn

Introduction

End Goal

Connection

Email Funnel

Overview

Create List

Create AR

Create Emails

Web Forms

List Hygiene

Requirements

Target Audience: Beginners in email marketing or small business owners exploring digital marketing tools.
Duration: Approximately 5-10 minutes.
Tone: Informative, engaging, and beginner-friendly.
Graphics: Include examples of email templates, stats, and flow diagrams.
Call to Action (CTA): Encourage viewers to subscribe, download resources, or explore an email marketing tool.

Description

Introduction (30 seconds):
- What is email marketing?
- Why it’s still relevant in 2024.
Section 1: Building Your Email List (2 minutes)
- Importance of permission-based marketing.
- Tips: Landing pages, lead magnets, and sign-up forms.
Section 2: Creating Engaging Emails (2 minutes)
- Key elements: Subject lines, personalization, visuals, and concise copy.
- Examples of successful email designs.
Section 3: Setting Up Email Campaigns (2 minutes)
- Types: Newsletters, promotions, and drip campaigns.
- Tools for automation and tracking performance.
Section 4: Analyzing Results (1 minute)
- Metrics to monitor: Open rates, click-through rates, and conversions.
- How to use feedback to improve future campaigns.
Conclusion (30 seconds):
- Recap of benefits.
- CTA: Encourage practice with provided tools or resources.